No brand—and no audience—is the same, so Morgerman has no one-size-fits-all formula for brand advocacy. He goes into each relationship with an open mind, and based on the brand’s unique attributes and the people it’s trying to reach, he devises a custom strategy.

His tactics may include any combination of the following:

• Social media posting

• Videos—explainers, unboxings, etc.

• Speaking engagements

• Presentations & webinars

• Live appearances—for example, hosting events, working conference booths, etc.

• Publicity & media mentions

• Satellite media tours

• Writing—testimonials, blog entries, product walkthroughs, how tos, etc.

Reach out to Morgerman to explore cooperation.

See his work for other brands.